Things to Know about Variable Data Printing and Publishing

Variable data printing is a sort of on demand printing where all the documents included in the print run might not be identical, but they are similar. For instance, if you are printing personalized stuff that are to be mailed to your customers, each of the documents will probably have the same basic layout, although the name and address of the customer will be different for every letter. If you are using word processing software for doing a mail merge, you are actually practicing a simple form of VDP. Nowadays, it can go a lot more than printing a variety of names and addresses on a document.

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